We created a member-driven marketing firm because our industry demands change. Are you feeling defeated, stressed out, overtalked and underdelivered? Rest assured, we have developed an all-inclusive membership solution. Come join the club!
EVERY MEMBERSHIP GETS ASSIGNED THEIR OWN DIGITAL COACH
The most critical part of marketing successfully is making sure both parties fully understand the goals and requirements along with the processes used in today's world to become digitally fit. We want all of our clients to understand our process and the role they have in order to promote open communication and the successful completion of each round in their membership. This is why we diligently stick to the "I-Fived It" approach of Brand, Build, Optimize, Broadcast and Evaluate. No EXCUSES, we work the process - you get FIT!
In the digital marketplace, companies are given countless opportunities to promote themselves, but many don’t have a clue where to start.
After you sign up, you will receive a Round 1 Questionnaire. In this questionnaire, we will ask you questions about your business, your logo, your competition, your vision, etc.
Upon receiving the questionnaire submission, your business is signed up for a whiteboard session with your team. A whiteboard session is where your team starts to develop your vision.
Once your team feels confident that they can see your vision, the Digital Brand Manager starts to develop your logo building all the file formats, sizes, and colors. Your Digital Coach will work with you until they get approval for your logo.
Once your logo has been approved, the Digital Brand Manager starts developing your Style Guide. The Style Guide will include customized imagery such as a Member’s logo, font, colors, business card design, merchandise, promotional products, media and more. Your team will use your Style Guide to establish digital brand cohesiveness into your website and social media platforms in Round 2.
This is where we get to know you and your company, most importantly where we develop your Brand. This is the part a lot of marketing company’s either skip completely. Round 1 is perhaps the most important because if we don’t get to know you, your goals, you vision, what you have done in the past that's worked or not worked, what you are doing now, the meaning of your brand, your logo, how consumers perceive your brand, allsets the foundation for the rest of your marketing. Did I just hear you say to yourself, “I already have a logo?” Perhaps you do silly, but do you have it formatted in all different formats like .png, .pdf, .ai, vectored? In sizes like 150 x 150, 250 x 250, and formatted to fit in a circle, square, rectangle? Ir is your logo old and need of an update? Our team will make sure that if your logo is old and outdated that it gets a fresh new look. If it is new but you don’t have all the file formats/sizes or you simply don’t have one at all, we start every Member at the same place in Round 1.
*i5 does not provide you with merchandise and promotional products, we simply offer creative ideas for branding items that you may want to sell or give away. You can take these ideas to your local vendor or inquire within about purchasing such items directly through i5.
ROUND 2: LET'S GET FIT
Timeline: Up to 4 – 8 weeks on average
This is where your digital presence really starts to come together! In Round 2, your Digital Brand Manager hands off your completed logo and style guide to your Digital Coach. You are now assigned a Web Alchemist who will build you a fully responsive website based on the details provided in the Round 2 questionnaire. While your website is being developed, your Social Media Manager will start to build your social media profiles based on your Membership level. Depending on your Membership, your profiles for *Facebook, *LinkedIn, Twitter, Instagram, Yelp, *Nextdoor, Google My Business, Vimeo and YouTube will be built. Did I hear you say, “but I already have all those set up already!” In most cases, Members do, however, the branding message is not cohesive with their other Digital branding. This is so important so going forward when consumers see your business the same message is seen everywhere!
You will receive the Round 2 Questionnaire, where we ask you various questions about your website, domain, hosting, competition, style, vision, etc.
Once your Digital Coach has received approval from you on your Style Guide they submit your logo and style guide to the Web Alchemist to build your fully responsive website.
If your company does not have a website i5 will develop a “coming soon” page, where they can see your logo and contact information. This will avoid a consumer going to a blank page.
If you have an existing website i5 will build your website on a subdomain i.e. yourbusinessname.i5digitaldev.com so you can work with us on a platform that looks and feels like your live site.
If you don’t have a domain, we will secure one for you.
Hosting on our server will be established to house your new website.
An SSL will be installed on your website.
If you are on the Premier or Elite Membership your professional photographer and videographer will contact you to set your photo and video shoot. These sessions will be set apart from one another. If now is not a good time for you or your business, we will insert stock images into your website until the time that we can successfully complete your photography and video. We don’t want to delay the launch of your site due to this part of our processes.
*You must have a personal Facebook page and LinkedIn profile for i5 to build your business pages. We don’t build personal profiles and pages. In the event you don’t have them set up we will not be able to complete company pages and profiles for your business. Nextdoor may not be offered in every city, so this will be completed based on availability.
** Your membership includes unlimited “edits”, like changes to content, images, adding page, etc. to your website.
***Additional professional emails (if you exceed 5) will be added to your monthly Membership at $5/mo. per email address.
ROUND 3: WEIGHT LOSS & BUILDING DIGITAL MUSCLE
In Round 3 your Digital Coach will manage your local visibility by gaining higher rankings for your business in web search engine’s unpaid results – often referred to as “organic” ranking. We focus primarily on Google Search, Bing Search, and Google Maps through tasks including on-page optimization, link building, search engine friendly content writing, press releases and more. In most cases, i5 will use a combination of high and low competitive keywords so your company will rank quicker for some than for others.
This part of your Membership takes the longest so sit back and enjoy the ride. A lot of work is done here! Our team will develop your on-page SEO, press releases, blogging, content writing, link building and much more!
*Google AdWords and Social Media Ads are options that are paid at an additional rate billed either directly to you or added to your monthly Membership fee's.
GET YOUR NEWS OUT CORRECTLY
In Round 4, in addition to publishing high-quality video and social media content, your team will submit and/or correct search engine listings for your business on sites like yellowpages.com, whitepages.com, foursquare.com, totaling approximately 30 -35 listings. it’s also important to maintain a current and consistent image on your website, social media and digital listings globally. In order to market you across the internet and social media correctly, we make sure to keep your name, image, and identifying information consistent across all platforms. Too many discrepancies can make your profiles difficult to find, and may make new clients doubt your reliability or if you perform your services with any attention to detail.
IT'S WHAT'S IN IT FOR YOU...LET'S CAPITALIZE ON THAT
Let's Evaluate! At this point, we should have 5 - 6 months of marketing data. How many potential consumers does your company connect with? Are they local contacts or national ones? Does this fit with your needs? If needed, could your company make changes to amplify the reach beyond its current limits? Regardless of your initial success, do your efforts carry long-term benefits? Can it be sustained? Do you find a way to integrate with other marketing channels at your company? Benefits vs. Cost is a crucial metric. Is your marketing angle worth the investment? Do you capture consumer data like phone numbers and email addresses to follow up on future leads? We will need and will provide answers these questions at your 10th-month evaluation.
WE TRULY GET THE MOST OUT OF THE VIDEO'S WE'RE CREATING
PROFESSIONAL BIOGRAPHY, TESTIMONIAL, PRODUCT, SERVICE AND NEWS / SOCIAL VIDEOS
Increase engagement, build trust and provide value with high-quality video production content. Video marketing can be an important part of your digital marketing fitness strategy, giving a face and voice to your business and providing high SEO value for your website. Including video on a landing page can increase conversion by 80%, and including video in an email has been shown to increase click-through rates 200–300%.
If you’re new to video or don’t know where to begin, don’t worry. Our in-house Videographer along with your Digital Coach is here to answer any of your questions.
INTRODUCE THE WORLD TO YOUR BUSINESS
VIBRANT PHOTOS HELP PEOPLE REMEMBER YOU AND WHAT YOU DO
Our in-house professional photographer will add value to your website and your social media with high-resolution photos of individuals, services, products that depict your business.
We believe the most successful companies have authentic, high-resolution photos of your team, locations, products, customers, and events. High-quality photography is critical in capturing and engaging the attention of your online audience. Professionally shot, recent photos of your team and location help you build trust online. A library of high-resolution images empowers both your digital marketing fitness strategy and your website’s visual storytelling.